Three ways the music video relates visuals to the song
- Illistration: Everything in the music video is based on the source song
- Amplification: Enables the director to become an artists force in the construction of the music video as a whole. Retains a link with the song but contructs complementary layers of meaning - often through signs and symbols
- Disjuncture: Intentionally ignores the content of the song and genre of music and tries to create a whole new set of meanings. These videos don't usually make a great deal of sense and often use abstract imagery. Used by arty bands to assert independence &/or imply a rejection of conformity.
- music promos demonstrate genre characteristics for example, stage performance in rock and metal videos and dance routines in boy/girl bands
- the demands of the record label will consist of a lot of close ups of the artist and the band
- there are often intertexual references to films, TV programmes and other music promos
Steve ARCHER
- there needs to be a strong relstionship between narrative and performance in the music promo
- music promos will cut between a narrative and the performance of the song by the band
John STEWART
- the music promo will have aesthetics of a TV commercial with various close ups of the artist - lighting is used to focus on he starts face
- visual references come from a range of sources such as, cinema, fashion, art etc
- mise-en-scene can be used to emphasise an aspirational lifestyle
Sigmund FREUD
- voyeurism - refers to the notion that erotic pleasure may be gained by looking at a sexual object - when the object is not aware of being watched. This is seen in a lot of music promos
Laura MULVEY
- the presence of women in films is often soley for the purpose of the display - the pupose of this display is to facilitate a voyeuristic response in spectators which is generally seen from a males point of view - one that is a powerful controlling gaze at the female on display
No comments:
Post a Comment