Analysing two CD and two magazine covers

Mazagine adverts tend to have the same conventions as a digipak which include;

 

- the name of the arist or band

- album title

- lists of tracks on album

- a main brand image of the arist or band - elements relating to the promo

- information about the release date of the album, tour dates etc

- costs of tour dates ect

- informaion on type of genre that the single/album is being released into

 

 

 

Here are some examples of album resleases and magazine covers;

 

 

 

Due to the album released being called 'Future History' Jason Derulo wanted to make sure that the style of the cover related to the name so tried to create a 1920's vide towards it. This was due to the first song released on the album 'Don't Wanna Go Home' - this was a 1920s vibe shown in black and white and shows Jason in very high fasion so he's apperance is very 'dapper'. He wanted the audience to feel the vibe and make it different to any other album cover - he's making the ablum more personal.




Rita Ora wanted her album cover to send a message out to all her fans - she wanted everything on the album to be inspired basically by being bossy, by being independent and by taking your own. She made sure everything had character and wanted her pictures to be moments and something that you caught. Rita spoke of the title of the album and said 'the title represents more than my last time' (Ora) - 'it also means time in my country - Kosovo' It took her three years to get this album out and afterwards the offical deluxe version album cover was released with all the same features but a different colour to show the different between the colections addition.

This magazine cover immediately starts off with a large centred image of Jessie J which is significant as it shows the audience that she is the main focus. Her overall body language is shown as bold, fierce and not afraid to express herself which could signify to her song released called ‘Who you Are’ – she’s putting across who she is. Jessie’s pose suggests to the audience that she’s trying to break free from the advert and defy the normal conventions of a typical pop genre.

The colours used throughout the advert are black and gold which stand out more than the white text so your eyes are automatically drawn to that. The font used in her name gives us an idea that she has signed the advert which gives it a more personal feel towards it. It also suggests that she’s unique as it’s quite classy and a unique style – which could also analyse her as a person.

There are other additional information such as the NO 1 international featuring the artist B.O.B, this shows how successful her album has been and how successful she is as an artist. This is vital information for consumers to know as they are looking for an artist who has made their mark in the music industry. Also, the advert includes an artist official website which is important to her fans so they can find out about her and see if any tours are close due to them not being revealed on the advert itself.

The advert includes two different record label logos (Lava and Universal Republic) - these are added to the magazine advert to advertise what label Jessie is signed to.

Wretch 32 is a popular R&B/rap artist who is on the mainstream charts with hits such as, ‘Don’t Go’ and ‘Traktor’ - his music album advertisement is completely different to indie style ancillary text. This album cover has many colours with his name across the top right corner and the album name on a banner across the image. The graphics throughout the advertisement use graffiti from his neck to his hands which could connote his lifestyle of where he has come from or grew up. This could suggest why there is a block of flats to his left – the advertisement could connote his importance for his own community. The advert contains strap lines which includes other artists that he has combined with. This is an important factor to his fans as it shows the variety of music he has done to be successful in the music industry.

The advertisement keeps to a colour scheme of white, black and blue – these colours are reasonably pure and cold which could mean he is going to sing about purity in his album. This is shown from the banner ‘Wretchropective’ which could connote to his view on life situations.

The advert uses synergy as companies are shown at the bottom right hand corner where the album can be brought unlike other advertisements which concentrate more on a social networking mark – this may connote that this particular artist is more in the industry for the market for money rather than quality music.

Wretch 32 has only chosen one social networking site to advertise which is in very small writing so not easily visible. This could suggest he is getting paid to have exclusivity to MySpace as Twitter and Facebook are far more popular online socialising sites.

The advert follows many conventions of an artist magazine advertisement by having a main image showing the main focus, a band name, album name, links to social networking sites and a release date. However, it has broken conventions by showing where you can buy the album and having various other names on his album to promote it – this could suggest he isn’t as skilled as big named artists such as Lady Gaga who doesn’t need to combine with other artists to make and sell good music.