Our finished music promo - 'We Are Young' By Fun

This is the finished promo that Jack and I created covering  the song 'We Are Young' by Fun. Overall, I believe it was a successful promo as we added different conventions that fitted in with that specific genre. Also, as we've gained more experience over the last year in Media we were able to try out new camera angles, positions etc to create a more effective promo.

Both Jack and I put a lot of thought of how we were going to set it out. First we both chose a track which we both liked so it was easier to work with. We then looked at inspirations from different music videos including the official Fun promo to create a storyboard to how we wanted our promo to look like.

We knew we had to have more than one person in the promo as there were various band members playing on the official video so we had to ask musicians in the school for their help. With them saying yes made our promo seem more realistic and came together well while filming. With Jack knowing the song he kindly volunteered to be the main performer with me (Hayley) filming, which I had no problem with.

We thought of an effective way to make our promo different to the original. Once we analysed the lyrics we found a meaning of the song which we could work around to create a narrative of the song as well as performance. The meaning of the song was that the man had made mistakes but it was too late to change anything. Due to this we came up with a narrative of the man 'beating' up a girl (his girlfriend) and he only realised what he had done wrong when she was gone. With this is mind and due to the movement of the lyrics we made this part of the promo into slow motion so it was easy to analysis when breaking down the video. We thought this was effective and different to other music promos and due to it being in black and white it was shown to be in the past.

Also, while editing out video we made sure that we had straight cuts from scene to scene as it has sections where to song was upbeat and the official promo did this as we thought this was effective as well. We also had to make sure all the lyrics were synched to the song as this would effective the whole aspect of the promo.