Conventions of CD and DVD Digipak

In this lesson we learnt about the differentces between a digipak and a jewel. As you can see from the examples below a CD jewel case is a hard, platic tray which keeps the CD safe in one side and contains suitle information on the other. However, a digipak is more common for bands to use due to them having serval trays for holding the CD, maybe a DVD and more information about the band itself. A new band/artist would prefer using a digipak as it would publish their names out to the public more and th audience have more useful information about who they are about.




The advantages of a digipak

• eye-catching
• shatterproof
• cheap to produce (in bulk)
• good for display
• more design options
• more visuals/info on disply
• environmentally friendly
• more room for disply

The disadvantages of a digipak

• they are prone to tearing or ripping
• plastic teeth - CD holders can easily break
• more expensive
• trays can break - come away from other packaging
• CD falls out if anything breaks
• look old

Conventions of a CD/DVD Digipak

Digipaks have their own unique style and can vary from what artist it has been made for for example, Paramore and Mika would have to different styles as their two completly different artists. However, some of the main conventions of a digipak are;

• album title
• band or artist name
• list of tracts by aritst or band
• information - background information on artist or band, information on influences, themes and genre of music etc
• visual - tends to be images of the artist or band, shots from their every day life or concerts, images relating to their genre or album theme
• reviews - reviews from adverts or magazines - used for the increase of sales