Audience Research

When considering the chosen target audience for our chosen genre of pop rock, we had to make sure various aspects that needed to be recognised to whether the product would sell for example, their lifestyle, culture, education, expectations, what they like/dislike etc

We had to make sure characteristics of a pop rock genre were involved to suit our target market also for example,

- catchy pop style 
- light lyrics
- typically guitar based rock songs
- slow and mellow form of rock music to a subgenre of pop music
- pop rock is less authentic than rock music

Our intended target market for the pop rock genre is 18-27 year olds, mainly adults who are more aware of this genre through their lifestyle. The background of our target market would be working class individuals something that needs to be considered when releasing any pop rock genre promos.

Pop rock artists wear unique clothing within their promo which is a typical convention in this genre. The costumes give of different connotations which fit with the theme/mood of the video. for example, Avril Lavigne. 

Black give the connotations of being  emptiness and coldness. These connotations are reinforced by the running acting suggesting that she is running away from something.












Here is an audience research video to which I asked two people aged 21-22 (in our intended target market for our pop rock promo). There are various questions asked about music videos in general concluding to the pop rock genre. This is something that helped within our promo so we were able to relate to what our target market wanted in a pop rock promo so we could include those elements.