McFly who are in the genre pop rock were signed to the Island Records Label from their 2004 launch until December 2007, before creating their own label, Super Records.
Island Records is a record label that was founded in Jamaica. It was
based in the United Kingdom for many years and is now owned by Universal Music Group. The label now
operates as a division of The Island Def Jam Music Group in the United States -
where it is now a largely rock-oriented label, much like in its heyday and as a
standalone label in the United Kingdom (also known as Island Records Group
or Universal Island).
Since 2007, there is
also a frontline local artist and repertoire label in Australia known as Island
Records Australia, run by Universal Music Australia. Island Records was
also the founding company behind the highly influential Anime licensor Manga
Entertainment, which has changed hands numerous times during the 1990s and
early 2000s.
Island Records Label marketing strategies are the following: they use spotify playlists for the audience to listen to recent song releases
They also encourage their audience to spend more money by advertising offers like stated beloe
Lastest, top releases are also shown so the artist and band are promoted successfully. This will show how well the bands/artist are known and how popular they are in their target market.
Everything that Super Records Ltd. produced was distributed by other major labels in different countires. This was before McFly re-signing with Universal Island Records as part of a 50/50 deal, therefore making Universal worldwide distributiors of Super Records releases.
The reason why I have decided to select Island Record Label to do the promotion of Ryan Helmans music video is due to the fact they also specialise in promotional artists in the same genre or similar. Artists such as Jessie J, rihanna etc are well promoted artists within their target market.
No comments:
Post a Comment