Instiutions

There are various music instiutions that music promos are exhibited from, this would be due to the artst/bands different genres and what different sytles/types would fit each individual artist/band

Weekly viewing: 7.4%

4Music is music channel generally based to play up to date chart music however it does play a large range of genres compared to other music stations giving them a bigger advantage meeting a wider variety of target market. It has mainly been available in the UK but is now available on other digital providers so can be seen on certain channels in the Republic of Ireland. For more promotion of the channel, it has its own networking site as well as Facebook and Twitter pages – this is a why the channel is one of the largest viewed weekly. As well as this, 4Music has also broadcasted TV shows which reach a larger target audience. Examples are from summer festivals such as T4 on the Beach.

Weekly viewing: 3.8%

MTV is an American company which is based in New York City so reaches a wide, range of different target audiences. The channel plays a wide range of different genre music videos to the public as well as various television programmes to widen their audience. MTV has been around for a large number of years and so has become quite an influential and popular station – one of the most well-known. However, it has been criticised over the years for devaluing the importance of music.

Weekly viewing: 1.7%

Kiss is a music channel as well as a radio station so has many features involved. This then allows the channel to have a wider population percentage due to different target markets they pick up. However, not as many as possible could be reached as it doesn’t play a wide variety of music genres. This channel is owned by Box television which owns other channels such as Heat, 4Music, Kerrang etc. This station has become so well-known because of this and is one of the most popular music stations to be previewed.

Chosen instiution to broadcast and promote our music video

I have chosen 4Music to broadcast and promote our music video due to it suiting our chosen genre of pop rock well rather than channels such as Karrang which suits more rock genres. 4Music broadcasts a variety of different genres and has the highest weekly value of 7.4% than other music channels. This channel only broadcasts to the UK and Republic of Ireland so is an advantage that our music promo is seen quite frequently.

Due to Box television owning 4Music this creates connections to its sisters channels which will advertise our promo on other channels. With this in mind, other target audeinces may see our promo and carry on watching it due to it being on the channel there watching even if they didn't switch it over on purpose to watch it.