Question 2: How effective is the combination of your main product and ancillary tasks?

These three products work well together as a promotional package as they successfully advertise the artist Ryan Helman. They all include the same elements for example, the t-shirts with the song title on, the costumes the performer is wearing, the sign displayed with the artists name etc. This way the audience is quickly aware that these three belong together and work successfully in promoting the artist. As well as this, we used the same features throughout our package for example, same images, font style, and stills from the promo which all link together well and each individual element will promote the other one successfully as well as promoting the artist successfully.

Each element of this promotional package will be exhibited using familiar media methods for example, music channels, music magazines and record stores. This is because our target markets still use these methods to find out about a new artist as well as enjoying their music style. As our promo is related in the pop rock genre, our video will fit into these media methods due to the conventions used which our target market will enjoy as well as it running throughout all the promotional packages also. This will therefore create a positive amount of attention towards our products as well as create a good amount of promotion towards them. However, the only problem with these media methods is that less people are visiting these types of stores and finding their music in other ways such as newer media methods for example, Facebook, YouTube, ITunes and on the web. This is why we will also be exhibiting our promotional package through newer media as more and more people are now using this method and listening/buying more music this way. Therefore, if we don’t use this type of method there is a chance that we could miss out on a large number of potential audiences that we could target our package to. The advantages of more and more people using these methods is that our package will be easily seen and spread to various target audiences which would likely increase our sales.

We would also need to think about where our individual products would be distributed from and how choosing the right one will be a success for the whole promorional package. After researching several music instiutions I have chosen 4 music to broadcast and promote our music video due to the channel fitting the pop rock genre well rather than channels such as Karrang. As well as this, this could work to our advantage as 4 music creates connections with other music channels, so our target audeince may see the advertisment on another channel by not purposly watching it.