Question 3: What have you learned from your audience feedback?

When carrying out our audience research we thought we’d get a much wider variety of responses through interviews rather than using questionnaire results. This is due to questionnaires not always allowing the person answering to give the results they think and give responses they think is correct for the questions – this would mean the results we have would not be valid. Using an interview process allows the interviewee to be more open about their responses as well as giving a reason for their answers with clear explanations that we can work from. The question asked were ranged from what is your favourite music promo to what conventions to you expect to see in a pop rock genre promo. As the responses were more clear and typically better to work from we were able to start developing our own ideas into our promo using elements round in our audience research as this is what our target market expect to see.

From our audience research we were able to see that there were a few conventions that we should use when creating our pop rock genre promo. One of these was to combine narrative and performance so a story was going along as well as the artist advertising themselves musically. As well as this, the comment quick shots were used so the promo didn’t linger too much. For this to happen a maximum of a 3-4 second scene would take place as most records in the pop rock genre have a typical beat of 4 seconds so this is an easy place to add in various different shots.

I feel that this method of collecting data is more successful than others due to the amount of information we received from our intended target market - these are people aged18-27. However, if we were able to ask a few more people, still in our intended age range, we could have got more results to work from. This still worked well though and we were able to use these results to produce a promo that will typically fit in with their expectations for this specific genre for example, quick shots working towards the beat and a mixture of narrative and perormance.

As well as this, we carried out another set of interview responses relating to our promotional package as a whole.

This feedback was a success due to us finding out what elements worked well within our promotional package and what didn’t. As it was from another individuals point of view, we were able to ask a variety of aged people to see what all targets markets said. This helped us work out that if we were to do this again, what elements we would change as it didn’t work to the success we hoped and what elements we would keep as it worked well. It also gave us a clear understanding to if we were able to get the message across successfully to the target market and whether or not is was clear enough to understand. If not, then this would be something we’d need to change as it may not be a success in sales if it went in the market.